General Privacy Policy

Accelerando, LLC

General Privacy Policy

Last updated:  March 20, 2025

We at Accelerando, LLC, take your privacy very seriously. Please read this Privacy Policy carefully, as it contains important information on who we are and our information practices, meaning how and why we collect, use, disclose, sell, share, store, and retain your Personal Information in connection with our products and services, including MatchMySound. It also explains your rights in relation to your Personal Information and how to contact us or supervisory authorities in the event you have a complaint or request.

We collect, use, and are responsible for certain Personal Information about you. When we offer goods and services to individuals in the European Economic Area (EEA), we are subject to the EU General Data Protection Regulation (EU GDPR), which applies across the entire European Union. When we offer goods and services to individuals in the UK, we are subject to the Data Protection Act 2018 (DPA, also known as the UK GDPR), which applies to all UK residents and mirrors the EU GDPR (collectively, the EU GDPR and UK DPA are combined as “GDPR” in this Privacy Policy). We are not currently subject to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), or the general data privacy laws that are in effect in other U.S. states. We are responsible as a “controller” of that Personal Information under the GDPR.

 

1. Key Terms. It would be helpful to start by explaining some key terms used in this policy:

 

We, us, our, “Accelerando”	Accelerando, LLC, and all subsidiaries and affiliates thereof, including RealTime Audio, LLC.
Services	Online services made available by Accelerando at app.matchmysound.com, www.matchmysound.com and other online services made available by Accelerando subsidiaries and affiliates
Sites	The websites, including all media forms and channels, and mobile websites and mobile applications of MatchMySound, including www.matchmysound.com; app.matchmysound.com; www.accelerandollc.com; and www.realtimeaudio.net
Our EU and UK representative	Tom Gates, Esq
Personal Information	Any information relating to an identified or identifiable individual, including your first name, last name, email address, phone number, payment information, and as described in further detail in this Privacy Policy
Sensitive Personal Information	Personal information revealing a consumer’s social security number, driver’s license and passport numbers, account numbers and credentials, precise geolocation, racial or ethnic origin, religious beliefs, or union membership, personal information concerning a consumer’s health, sex life, or sexual orientation, contents of a consumer’s mail, email and text messages where the business is not the intended recipient, genetic data, biometric information, or citizenship and immigration status
Biometric Information	Personal Information resulting from specific technical processing relating to the physical, physiological or behavioral characteristics of a natural person, which allow or confirm the unique identification of that natural person, such as facial images, fingerprint, voiceprint

 

Capitalized terms not defined in this Privacy Policy shall have the meaning stated in our Terms of Use.

 

2. Personal Information We Collect About You. We may collect and use the following Personal Information, including Sensitive Personal Information, that identifies, relates to, describes, is reasonable capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

 

Categories of Personal Information	Specific Types of Personal Information Collected
Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers)	Contact details, such as your real name, email and year of birth, IP address
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, their name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information, voice	Name, telephone number, and credit card number, voice and voice recordings as necessary to provide the Services
Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account	Debit card or credit card number in combination with any required security or access code allowing processing of the credit card or debit card by our payment processor
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement)	Device, log and usage information, including IP address, browser and device characteristics, operating system, language preferences, referring URL’S, device name, country and location, information about how and when you use our Services and other technical information. Mobile device data, including mobile device ID, model, and manufacturer, operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model, Internet service provider and/or mobile carrier, and IP address (or proxy server), information about the features of our Services you accessed.
Audio, electronic, visual, thermal, olfactory, or similar information	Audio and visual input from your mobile device camera, microphone, calendar and other features as necessary to provide the requested Services.
Contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication	None

 

If you do not provide Personal Information required for us to provide the Services to you, it may delay or prevent us from providing the Services to you.

 

3. How Your Personal Information is Collected. We collect Personal Information from the following categories of sources:

• You, directly in person, by telephone, text, or email, via our Sites; 
• Advertising networks;
• Internet service providers;
• Data analytics providers;
• Operating systems and platforms;
• Social networks;
• Cookies on our Sites; and
• Our IT and security systems, including:
  • Automated monitoring of our Sites and other technical systems, such as our computer networks and connections, communications systems, email, and instant messaging systems; and
  • Automated data analytics of our sites. 

If you sign in through Google, you are authorizing us to collect, store, and use, in accordance with this Privacy Policy, any and all information that you agreed that Google, Inc. will provide to us through Google’s Application Programming Interface (“API“). Such information may include, without limitation, your first and last name, Google username, Google profile picture, headline, unique identifier and access token, and e-mail address. If you register or visit the Sites through certain social media platforms, you are authorizing us to collect, store, and use, in accordance with this Privacy Policy, any and all information that you agreed that the social media website would provide to us through its API. We do not receive or store your passwords for your social media accounts. Please note that access is not available via all social media platforms.

 

4. How and Why We Use Your Personal Information. Under data protection laws, we can only use your Personal Information if we have a proper reason for doing so, for example:

• To comply with our legal and regulatory obligations;
• For the performance of our contract with you or to take steps at your request before entering into a contract;
• For our legitimate interests or those of a third party;
• For protecting the vital interests of you or another person; 
• For conducting checks to confirm your identity and/or your age for purposes of complying with applicable laws; or
• Where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your Personal Information for and our reasons for doing so:

What we use your Personal Information for	Our reasons
To provide Services to you	For the performance of our contract with you or to take steps at your request before entering into a contract
To prevent and detect fraud against you or us	For our legitimate interests or those of a third party, i.e., to minimize fraud that could be damaging for us and for you
Conducting checks to identify our customers and verify their identity Other processing necessary to comply with professional, legal, and regulatory obligations that apply to our business, e.g., under health and safety regulation or rules issued by our professional regulator	To comply with our legal and regulatory obligations
Ensuring business policies are adhered to, e.g., policies covering security and internet use	For our legitimate interests or those of a third party, i.e., to make sure we are following our own internal procedures so we can deliver the best service to you
Operational reasons, such as improving efficiency, training, and quality control of our Services	For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service for you at the best price
Ensuring the confidentiality of commercially sensitive information	For our legitimate interests or those of a third party, i.e., to protect trade secrets and other commercially valuable information To comply with our legal and regulatory obligations
Statistical analysis to help us manage our business, e.g., in relation to our customer base, Services or other efficiency or quality measures	For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best Services for you
Preventing unauthorized access and modifications to systems	For our legitimate interests or those of a third party, i.e., to prevent and detect criminal activity that could be damaging for us and for you To comply with our legal and regulatory obligations
Updating and enhancing customer records	For the performance of our contract with you or to take steps at your request before entering into a contract To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, e.g., making sure that we can keep in touch with our customers about existing orders and new products
Marketing our services and those of selected third parties to: Existing and former customers Third parties who have previously expressed an interest in our services Third parties with whom we have had no previous dealings	For our legitimate interests or those of a third party, i.e., to promote our business to existing and former customers

 

For EEA and UK Data Subjects: The above table does not apply to special category Personal Information, which we will only process with your explicit consent.

 

5. EEA and UK Data Subjects: Promotional Communications. We may use your Personal Information to send you updates (by email, text message, telephone, or post) about our Services, including exclusive offers, promotions or new Services.

We have a legitimate interest in processing your Personal Information for promotional purposes (see above “How and why we use your Personal Information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

We will always treat your Personal Information with the utmost respect and never sell or share it with other organizations other than our subsidiaries and affiliates for cross-contextual marketing purposes.

You have the right to opt-out of receiving promotional communications at any time by:

• Contacting us at support@matchmysound.com or
• Using the “unsubscribe” link in emails or “STOP” number in texts.

We may ask you to confirm or update your marketing preferences if you instruct us to provide further products or Services in the future, or if there are changes in the law, regulation, or the structure of our business.

 

6. Who We Share Your Personal Information With. We routinely share Personal Information with:

• Our affiliates and subsidiaries, including RealTime Audio;
• Service providers, vendors, and contractors we use to help deliver our Services to you, such as payment service providers, payment processors, instructors;
• Other third parties that provide services and tools we use to help us run our business, such as marketing agencies, advertising networks, sales and marketing tools, account registration and authentication services or website hosts;
• Vendors who provide services and tools that help us improve our Services, including data analytics services and performance monitoring tools; and
• Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers.

If you are over the age of 13, we may also share your Personal Information with our resellers, including Sweetwater Sound, LLC, so they can market and sell our Services in addition to their products and Services, subject to this Privacy Policy and the privacy policy of such resellers. Please refer to the Sweetwater Sound privacy policy.

When you share your Personal Information (for example, by posting comments or other content to the Services) or otherwise interact with public areas of the Services or our Sites, you are agreeing to share that Personal Information. We do not screen or control the information you choose to share on our Sites and you are solely responsible for such shared content, including your Personal Information.

We only allow our service providers to handle your Personal Information if we are satisfied that they take appropriate measures to protect your Personal Information. We also impose contractual obligations on service providers relating to ensure they can only use your Personal Information to provide services to us and to you. We may also share Personal Information with external auditors, e.g., in relation to any industry accreditation and the audit of our accounts.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some Personal Information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

We do not sell your Personal Information or, other than disclosed in this Section 6, do not share your Personal Information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale or sharing.

 

7. How Long Your Personal Information Will Be Kept. We will keep your Personal Information while you have an account with us or while we are providing our Services to you. Thereafter, we will keep your Personal Information for as long as is necessary:

• To respond to any questions, complaints or claims made by you or on your behalf;
• To show that we treated you fairly; or
• To keep records required by law

We will not retain your Personal Information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of Personal Information.

When it is no longer necessary to retain your Personal Information, we will delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in back-up archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

 

8. EEA and UK Data Subjects: Your Rights Under the EU GDPR and UK GDPR.

 

Right to Be Informed	The right to know or be notified about the collection and use of your Personal Information
Right to Access	The right to be provided with a copy of your Personal Information (the right of access)
Right to Rectification	The right to require us to correct any mistakes in your Personal Information
Right to be Forgotten	The right to require us to delete your Personal Information in certain situations
Right to Restriction of Processing	The right to require us to restrict processing of your Personal Information in certain circumstances, e.g., if you contest the accuracy of the data
Right to Data Portability	The right to receive the Personal Information you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party—in certain situations
Right to Object	The right to object: At any time to your Personal Information being processed for direct marketing (including profiling) In certain other situations to our continued processing of your Personal Information, e.g., processing carried out for our legitimate interests
Right Not to be Subject to Automated Individual Decision-Making	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

 

For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (https://ico.org.uk/) on individual rights under the EU General Data Protection Regulation (https://www.edpb.europa.eu/about-edpb/about-edpb/members_en).

 

9. How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, you may email us at: privacy@matchmysound.com.

• If you choose to contact us directly by email, you will need to provide us with:
  • Enough information to identify you (e.g., your full name and address);
  • Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill); and
  • A description of what right you want to exercise and the information to which your request relates.
• We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf.
• Any Personal Information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

 

10. EEA and UK Data Subjects: Where Your Personal Information is Held. If you are a data subject of the EEA or UK, we prioritize storing your digital Personal Information on servers within the EEA when feasible. However, please note that all or a part of your digital Personal Information may also be stored on servers located in the United States, depending on the services you use. For example, all of the digital Personal Information of our e-shop customers is stored on servers located in the United States. Your Personal Information may also be held at our offices and those of our parent, subsidiaries, affiliates, third-party agencies, service providers, representatives, and agents as described above (see above “Who we Share Your Personal Information With”). Some of these third parties may be based outside the EEA or UK, as applicable. For more information, including on how we safeguard your Personal Information when this occurs, see below, “Transferring Your Personal Information Out of the EEA or UK.”

 

11. EEA and UK Data Subjects: Transferring Your Personal Information Out of the EEA or UK. The Sites and the Services are operated in the United States. If you are located outside of the United States, please be aware that any Personal Information or other information you provide to us may be processed (including transferred) outside of the EU or the EEA, including in the United States. Countries outside the EU or the EEA, including the United States, may not provide the same level of data protection as your home country. If we process (including transfer) your Personal Information outside the EEA or the UK, we will do so in full compliance with applicable data protection laws (including GDPR Chapter V). We have implemented appropriate security and compliance mechanisms to ensure the protection of your Personal Information in accordance with applicable requirements and your rights, such as EU-approved standard contractual clauses (if and where applicable). Additionally, recipients of your Personal Information are bound by contractual confidentiality obligations.

 

12. Keeping Your Personal Information Secure. We have appropriate security measures in place to prevent Personal Information from being accidentally lost or used or accessed in an unauthorized way, including 256-bit encryption and access restrictions. We limit access to your Personal Information to those who have a genuine business need to access it. Those processing your Personal Information will do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

EEA and UK Data Subjects: How to File a GDPR Complaint. We hope that we can resolve any query or concern you raise about our use of your information.  The GDPR also gives you right to lodge a complaint with a data protection authority in the UK at the Information Commission’s Office  (https://ico.org.uk/) or a data protection authority in the European Union (or EEA) country where you work, normally live, or where any alleged infringement of data protection laws occurred (https://www.edpb.europa.eu/about-edpb/about-edpb/members_en). 

 

13. Changes to This Privacy Notice. This Privacy Policy was last updated on the date stated above. We may change this privacy notice from time to time–when we do, we will inform you via our Sites. We will notify you in advance of any change we make to this Privacy Policy that is fundamental to the nature of the processing or will impact you, such as a change in our processing purpose, a change in our identity, or a change in how you can exercise your rights.

 

14. How to Contact Us. Please contact us by post or email if you have any questions about this Privacy Policy or your Personal Information we hold about you.

Our contact details are shown below:

 

Our contact details

Accelerando, LLC 7 West Street, Suite 33 Litchfield, CT  06759 Attention:  Privacy Officer

privacy@matchmysound.com

 

15. Do You Need Extra Help? If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to Contact Us” above).