Brand Guidelines
MatchMySound Logo
The MatchMySound logo “M” icon consists of four soundwave columns and of a quarter note. The logo element “M” represents music technology, sound and the power of recognizing and matching polyphonic music in notes.
The primary MatchMySound logo is horizontal, on a white background. Some light fading to almost white brand elements and textures can be used on the background of MatchMySound logo.
Primary Logo
The primary MatchMySound logo is horizontal, on a white background with the logo icon “M” color MMS blue (#35609D) and the “MatchMySound” text MMS darker blue (#33334D). It is preferable for the white logo to be used on the MMS darker blue (#33334D) background.
The white logo can be used if the background is dark enough for the white logo to have good visibility. For example use white logo on balck, gray background and on MMS green (#9BCB3C or #5EA100) background. On lighter backgrounds other than solid white (#FFFFFF), please use the MMS darker blue (#33334D) or solid black (#000000) logo.
Please use the horizontal MatchMySound logo where it will have good visibility and enough space to surround it on all sides.
Secondary Logo
The secondary MatchMySound logo is vertical, on a white background with the logo icon “M” color MMS blue (#35609D) and the “MatchMySound” text MMS darker blue (#33334D).
It is preferable for the white logo to be used on the MMS darker blue (#33334D) background. The white logo can be used if the background is dark enough for the logo to have good visibility. For example use white logo on balck, gray background and on MMS green (#9BCB3C or #5EA100) background. On lighter backgrounds other than solid white (#FFFFFF), please use the MMS darker blue (#33334D) or solid black (#000000) logo.
Please use the secondary (vertical) MatchMySound logo where the allocated space is narrower and therefore too small for the primary logo to have good visibility. Use the secondary logo in social media profile images in order for the logo to enjoy the best visibility and the proper amount of space around it.
Logo Clear Space
Use the height of the letter “M” as the minimum amount of clear space to surround the primary MatchMySound logo.
Use the width of two letter “M”s as the minimum amount of clear space to surround the secondary MatchMySound logo.
Always leave space around the logo for it to stand out. The more space, the better.
Logo Guidance
When it comes to the MatchMySound logo, consistency is key. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.
Do not use the full-color logo on any other background but solid white (#FFFFFF) or light MMS blue (#DCE5EE). In addition, the logo should be centered in the approved amount of clear space.
Do not resize, re-scale or in any way transform the objects or letters included in the logo. Do not recolor the logo.
Do not use other typefaces for words “MatchMySound” with the logo icon. Do not replace the logo’s words “MatchMySound” with any other variation.
Primary colors
RGB (red, green, and blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum.
WEB colors are colors used in displaying web pages, and the methods for describing and specifying those colors. Colors may be specified as an RGB triplet or in hexadecimal format (a hex triplet or HEX color code).
The CMYK color model is a subtractive color model, used in color printing, and is also used to describe the printing process, itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key.
Aim of this section is to give a quick overview on how to use our powered by MatchMySound mark in your design.
This brief introduction defines the basic rules for using the powered by MatchMySound mark graphics. Your specific contract might state otherwise and in that case the requirements of the contract should be observed.
Logo
Horizontal Version
This is the Horizontal Version and this should be preferred in most cases. It is good to use in left or right aligned compositions. For example on a presentation slide right corner.
Stacked Version
This is a Stacked Version, mostly for standalone use and for use in center aligned compositions. App spash screens, for example.
Clear Space & Minimum Size
Clear Space
Clear space arround powered by MatchMySound is set with capital M size of the MatchMySound.
Minimum Sizes
The horizontal powered by MatchMySound minimum size for digital usage is 20 px of height. For print materials the height is 0.2 inch or 5 millimeters.
Minimum size of the two row vertical powered by MatchMySound for digital usage is 40 px of height.
For print materials the height for the two row vertical logo is 0.4 inch or 10 millimeters.
Unless your contract specifies otherwise.
Digital usage
Print materials
Color & Contrast
Primary powered by MatchMySound colour is #33334D, secondary is white #FFFFFF or solid black #000000. Third available option for powered by MatchMySound is gray (ex. #808080 on white background).
Contrast between the powered by MatchMySound and background should be at least 4:1. You can check the Contrast Ratio here. https://webaim.org/resources/contrastchecker/
